Jenna Edwards Consulting
Your fundraising strategy should feel like you. Right now, it probably doesn't.
I'm Jenna Edwards. I help mission-driven organizations stop borrowing other people's playbooks and start building something that's actually theirs — a brand-led fundraising strategy rooted in who they are, where they're going, and the legacy they're building.
Over $500K raised for indie film. Turns out brand-led fundraising works everywhere.
Buffy the Vampire Slayer · Mattel · Bestselling Author · Indie Film Fundraiser · Motivational Speaker
Most nonprofits don't have a fundraising problem. They have a brand identity problem.
They're using strategies built for someone else's organization. Someone else's strengths. Someone else's story. And then wondering why the donors don't connect, the team burns out, and the plan falls apart by March.
Brand is not your fonts and colors. Brand is your identity — who you are, what you stand for, and the story only you can tell. When your fundraising strategy is built around that? Everything changes.
This is how I work.
I start where everyone else skips — your brand. Who you are, what you stand for, the story behind your mission, and the legacy you're building. From there, I build a fully customized annual fundraising plan around how your team actually works — your strengths, your capacity, your people's energy.
No templates. No cookie-cutter advice. Just the specific, authentic, joyful path that's actually yours.
The 90-day engagement includes
A brand-led, customized annual fundraising plan
A 90-minute brand discovery and strategy session
Bi-weekly consulting calls for progress, feedback, and accountability
Daily text support Monday–Thursday for urgent questions
Audit reviews of copy, design, and creative as you build
Tools and templates to support your strategy long after we're done
Investment: $15,000
Be honest with yourself for a second.
You're in the right place if:
💛 You're an Executive Director or organizational leader who knows your fundraising strategy doesn't quite fit who you actually are.
💛 You're tired of templates that work for someone else's organization.
💛 You believe your brand story is the most powerful fundraising tool you have — you just haven't figured out how to use it yet.
💛 You're ready to build something that lasts.
This isn't for you if:
👋 You want a template to fill in.
👋 You're looking for someone to hand you a document and disappear.
👋 You're focused only on the numbers and not on the story behind them.
👋 You don't believe everyone belongs.
👋 You're allergic to structure. (No judgment — this just isn't the right fit.)
👋 You read this whole page and nothing clicked. No hard feelings — not every strategy is for every organization, and that's kind of the whole point.
Not ready to talk yet? That's okay.
Every week I send a letter to purpose-driven leaders who are thinking differently about fundraising, brand, and legacy. It's called Aggressive Optimism. It's free. It's from the heart. And it's never noise.
If you've been waiting for a sign — this is probably it.
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The mission you're carrying is too important for a strategy that doesn't fit. You don't need another template — you need someone who will sit down with you, learn your story, and build something around who you actually are. Something specific. Something joyful. Something that actually lasts.
Here's what people say about working with me:
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